Mobility Lab, October 6, 2014

Excerpt: Veronica O. Davis thinks “bike to work” is the wrong message.

“Bike advocates need to focus on recreational trips. If you start off with, hey, you should bike to work, it becomes overwhelming for a lot of people. But if you start with getting people who have access to a bike to go for a ride with you on a trail, they might eventually start to ride to the grocery store or to work.”